Notes from True North

Useful thinking for digital decisions.

Plain-language guidance about websites, hosting, visual identity, content, and the work of keeping a digital presence useful.

From the archive

Start with the questions clients actually ask.

The published articles remain available in a cleaner archive that can grow into a more useful resource.

Have a specific question?

A conversation can be more useful than another article.

Tell us what the website needs to do, where it is getting stuck, or what decision you are trying to make.